A summer campaign of the Zagreb Brewery entitled “Protected by Law“, which aims to raise awareness of the endangerment of some strictly protected species in Croatia – bottlenose dolphins, lynxes, wolves and griffon vultures, was launched in Zagreb today. From the sale of each of the specially designed cans of Ožujsko beer containing graphics of these animals, the Zagreb Brewery will donate HRK 0.50 for activities aimed at protecting named species. Blue World Institute is a proud partner of Zagreb Brewery in this campaign.

At the presentation of the campaign Mr. Ivan Šuvar, Director of marketing and brand excellence of Zagreb Brewery said that the aim was to raise awareness of the wider public about the protected animals in Croatia and to contribute to their survival by joining forces with organisations that carry out conservation projects. “We have made an ambitious goal, which is to collect more than 600,000 kn that will be donated to different organisations for activities identified as the most important for conservation of our protected animals. In addition, our Volunteer Club will actively participate in the campaign and carry out volunteer action for each organisation.

The presentation of the campaign was attended by our Andrea Borić, Head of the Lošinj Marine Education Center, who presented the Blue World Institute. Andrea emphasized: “The Blue World Institute invests a great deal of effort into the education of new generations of dolphin researchers, but the accommodation of these young people on Lošinj, especially during the tourist season presents a substantial expense. Therefore, the Blue World Institute will renovate the apartment in Veli Lošinj for student and researcher accommodation, which will ensure the education of new generations of researchers of bottlenose dolphins and the Adriatic Sea.

The ambassador for bottlenose dolphins in this campaign is Croatian national team football player Domagoj Vida! The campaign has also been joined by national team footbal players Andrej Kramarić and Dominik Livaković as well as Cibona Basketball Club captain Marin Rozić. Actors Rene Bitorajc, Goran Bogdan and Goran Navojec, as Žuja’s ambassadors who supported this campaign by making promotional videos, gave up their royalties in favour of the campaign. Thank you, guys!

You can find more about the campaign at www.zasticenezakonom.ozujsko.com.

Take a look at the pictures from the press conference.

And of course, Žuja is only for those who are 18+!